The Ultimate Digital Marketing Course 101

By Spectroscopy Expert on January 8, 2023

Digital Marketing Course

Course Content

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Lesson 1: Definition and Overview of Digital Marketing 7 Topics | 1 Quiz

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Lesson Content

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Introduction to Digital Marketing & Definition

How digital marketing differs from traditional marketing

The importance of digital marketing in the modern business landscape

Channels and Platforms of Digital Marketing

Digital Marketing Strategies

Digital Marketing Tools and Platforms

Summary and Recap

Lesson 1 Quiz: Introduction to Digital Marketing

Lesson 2: Website Design and Development 5 Topics | 1 Quiz

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Lesson Content

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Introduction to Website Design and Development

Planning and Developing a Website

Building a Website Using a Content Management System (CMS)

Best Practices for Website Usability and Accessibility

Summary and Recap

Lesson 2 Quiz: Website Design and Development

Lesson 3: Search Engine Optimization (SEO) 5 Topics | 1 Quiz

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Lesson Content

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Introduction to Search Engine Optimization (SEO)

Understanding How Search Engines Work

Keyword Research and On-Page Optimization

Link Building and Off-Page Optimization

Summary and Recap

Lesson 3 Quiz: Search Engine Optimization (SEO)